Latrice Littleton, founder of Ardor Bin candles.
Faire is a marketplace that connects independent brands and retailers.
Making an impact
Faire's online wholesale marketplace connects over 600,000 independent retailers with over 85,000 emerging and established brands around the world.
Internationally established
Now, local is going global. Faire is changing the wholesale industry across the US, Canada, Europe, and Australia.
Shaping a future for local
We believe small businesses are vital to our communities, and it’s why we come to work every day—to help independent brands and retailers across the globe build thriving and successful businesses.
Supporting women-owned
The future is female—especially in small businesses. 63% of the maker businesses on Faire are women-owned.
Retailers like Tender Loving Empire from Portland, Oregon, curate unique experiences for their customers, and are constantly looking for new items to add to their inventory.
Brands like Rewined from Charleston, South Carolina, want to connect with retailers that align with their brand, and can help tell the product story to their customers.
Design disciplines
We embed on projects across the company, and come together as one design team under the same roof.
Brand Studio
Creating the brand experiences that make Faire, Faire.
Product Design
Seeing the future of our product, and bravely blazing a trail to get us there.
Design Operations
Building the processes and protocols that keep us running smoothly.
What we make
One connected wholesale ecosystem, with two distinct sides: the retailer marketplace & the brand portal.
The Faire marketplace
Our bread and butter. The Faire marketplace helps retailers find the inventory they need for their shops, and get inspired by additional products offerings. With shop analytics, integrations, and advanced marketing tools, brands get insights to optimize their selling experience on Faire.
Bag and account details within the Faire app.
Inventory from maude’s brand portal.
Mobile apps that power business on the go
Our native mobile apps empower wholesale shopping on the go—from the train, the couch, or even the tub—wherever local entrepreneurs do their best work. With easy communication tools, brands can offer next-level customer service, any time of day.
Connecting through virtual and in-person events
Retailers love connecting with brands. With our free Faire Markets, we make the trade show experience virtual. By integrating new ways for retailers to experience products and makers on Faire, including highly-attended vibrant live events, we bring the Faire marketplace experience to life—and spark community connections in the process.
Faire Winter Market 2023 insights and trends →
Live stream of Capra Designs founders showcasing their designs.
Product page from Grade & Gather’s apparel inventory.
Becoming the global wholesale destination
After launching in both Europe and Australia, Faire has expanded its global footprint, connecting an even bigger network of wholesale brands and retailers. With a growing network of over half a million customers around the world, independent retailers are joining Faire to discover unique products, while emerging and established brands are leveraging Faire for the opportunity to grow their business on a global scale.
Designing a workspace
that inspires
Our newest home in San Francisco was crafted completely in house—from the foundation to the furniture, designed to reflect our workspace needs and company values. We design with picas, pixels, and inches as our toolkit, and are meticulous about meeting our standards for brand and quality.
Materials from the design process for our new Faire home.
Team & values
We go out of our way to grow & maintain a thriving design team culture, within Faire’s larger company values.
We’re in it together.
We bring all of our energy, passion, and vulnerability to the table. We’re not afraid to admit when the going gets tough. We jump into the trenches together, and find moments of camaraderie, laughter, and levity to keep us grounded and smiling.
We believe in our craft.
We approach our work with a dedication to quality and getting it “right”—whether that’s designing a new product feature, ad campaign, or office space. No detail is too small for us to dedicate our full attention to it.
We’re all entrepreneurs.
We’re scrappy and entrepreneurial. Just like the small business owners we serve, we take responsibility for our work and make things happen. No matter your title, everyone on our team has autonomy over their work.
We move fast, but don’t break things.
We ship a lot, but this doesn’t mean we skimp on quality. We move quickly and rely on our honed intuition, but also rigorously test every feature before it launches. It’s fast-paced work—and incredibly fulfilling.
We connect with our customers.
We’re kindred spirits with the makers and retailers on Faire, who are creators and entrepreneurs driven by passion for their work. But we're not small business owners—we need to work hard to hear their stories and build empathy for their needs.
Our team culture
We have a deep appreciation for the value of culture, and we work together to build the team culture we want. Here are some of the highlights.
An offsite dedicated to our customers and each other.
What would it mean to design your team offsite not around productivity or planning—but around building empathy for your customers? That’s what we did for our second annual Design Summit. By focusing on shared experiences that allowed them to get to know Faire’s customers better, we were able to build strong team connections and greater empathy and understanding for our customers.
Why we planned our second design team offsite around shared experiences →
Sharing our stories through Top 5
A simple framework with major impact: present on your “top 5” in any category, and tell a story about yourself in the process. One of the most-loved rituals in our design team culture, Top 5 has highlighted everything from the “Top 5 fast food french fries” to Robin Bigio’s “Top 5 most mortifying professional moments”—bringing our team together in the process.
Taking engagement survey results seriously
One of Faire’s five company values is “Seek the truth.” At its core, this principle is about digging to the root of a problem — no matter what you might discover. We live this value by regularly doing design research on our engagement survey results, in order to pinpoint exactly where our org culture needs to change to meet the needs of our growing team. We’re committed to growing—together.
How to unpack your engagement survey results as a small team →
How to unpack your engagement survey data as a large and growing org →
Design leadership
Our design leadership team comes from a multitude of backgrounds, with a variety of experiences, perspectives, and passions.
Angela Tang
Senior Product Design Director, Brand
After tenure at design-centric orgs like Disney, Method, OpenTable, and Airbnb, Angela has found her niche in designing compelling experiences for marketplaces, where she enjoys the challenge of solving for complex user needs. In her free time, she enjoys traveling with her two children.
Tim Hoover
Head of Product Design
Tim is a designer and entrepreneur with 15+ years of experience, in which he founded a design firm and a startup, mentored entrepreneurs, worked at IDEO, and led design and product teams at Canary and Airbnb. He’s passionate about building products and feels grateful every day.
Ximena Keirouz
Head of Brand Studio
Ximena is a creative leader with 15+ years of experience in brand design and creative. Before Faire, she built, mentored, and scaled multidisciplinary creative teams at Airbnb and Robinhood, and has worked with a variety of brands including Disney, Intuit, Warner Brothers, 7 for All Mankind, Revolve, Dollar Shave Club, and Gillette.
Renee Solorzano
Product Design Director, Retailer Growth
Renee has led product design at companies both big and small, category-creating and well-established—including Airbnb, Chartbeat, General Assembly, and GOOD. At Airbnb, Renee led the launch of Hotels, driving a complete overhaul of the search to book experience and repositioning the brand strategy.
Ryan Lee
Product Design Director, Retailer Tools & Programs
Ryan has led design teams at Airbnb, Meta and Microsoft. His work has spanned a variety of new and uncharted spaces, including support experiences (CX), Stories on Facebook app, video calling products, health devices, and even the original experience vision, pitch, and brand system for the Michelin-starred Mister Jiu’s.
